4X Business Leads, Improved Google Ads CTR, and Cost Per Acquisition for an Emerging American Crowdsourcing Platform
Results in the numbers
Client - Emerging American Crowdsourcing Platform
Our client is a fast-growing American nonprofit, crowdsourcing platform based out of Washington, USA. They offer to set up customized Care Calendar, Wishlist & Crowdfunding pages to help people in need, and that is all free of cost.
The client was running a PPC campaign to reach the people in need of help and generate online leads for their business(setting up help pages). But, the account cost per Lead (CPA, CPL) was higher than expected, hence the client was burning all their marketing budget on running the ads without the expected outcome. The company’s main goal was to reduce the budget spend without compromising the number of leads.
The Click Through Rate of the account was also low compared to market standards and needed attention.
They have contacted us to do the job and optimize their Google Ads Account.
We did a thorough analysis of their business, there competition and worked on below points in order to improve and drive results for them.
We have analyzed all the bits and pieces, optimized, monitored and managed the account to improve the performance.
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