Case Study
Improved Lead Quality, Google Ads CTR, and Cost Per Acquisition for an Emerging Client in Online Tailoring Industry
Improved Lead Quality, Google Ads CTR, and Cost Per Acquisition for an Emerging Client in Online Tailoring Industry
TailorJunction is a fast-growing company in the Online Tailoring Service Industry based out of Bangalore, India. They have a presence in the top 5 metro cities in India and offer doorstep tailoring services to clients.
The client was running a PPC campaign to generate online leads for their business. But, the account cost per Lead (CPA, CPL) was way high, hence the client was burning all their profits in running the ads. Her main concern was to reduce the budget spend without compromising the number of leads.
Also, the quality of leads was not up to the mark. So, leads to client conversion ratio was low for their sales team.
The client was also looking to increase account CTR in order to have quality traffic on the website.
They have contacted us to do the job and optimize their Google AdWords Account.
We did a thorough analysis of their business and worked on below points in order to drive results for them.
We have analyzed all the bits and pieces, optimized, monitored and managed the account for next 3 months.
We have achieved above the benchmark results for the client.
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