Google Ads is one of the most popular pay-per-click advertising platforms to help drive businesses to the top of Google search pages, boosting traffic and conversions (ideally).
While Google runs the biggest search engine in the world, Google Ads is behind the success of a large number of small-and medium-sized businesses, such as dental offices.
For dental practices of all sizes, this could be a huge opportunity. New research shows 98 percent of searchers choose a business from the first page of results on the Google SERP.
The Google Ads tool offers a powerful option for dental practices–looking to attract new patients–by ranking their business on the first page of Google search results and driving a huge volume of traffic to their dentistry websites. You will get visitors on your website at the precise time when they are looking for your dental services.
So, The Answer is YES, Google Ads is the right marketing tool for dentists!
Choose Google Advertising
–Have opened a new dental clinic in a jam-packed market
–Have a new website and domain and don’t have the time to wait for organic SEO to get new patients
–Have a particular promotional offer that you’d like to publicize
–Are keen to promote a specialty service–like dental implants, TMJ for instance–to attract more new patients
— Cover a bigger region around your dental practice
— Wish to expand your dentistry X times
Google Ads for Dentists: Advantages Galore
Most importantly, Google Ads is a Free tool to promote your Dental Practice online.
And, Ice on the cake, there is no fee to showcase your ads to the prospects.
You only get charged when a potential dental patient clicks on your ad and visits your dentistry website or clicks to call your phone number in the ad.
Isn’t it cool!
Google Ads is a paid/non-organic way of attracting customers and promoting your dental services on search engines and other platforms. It comes with several benefits not found in the case of organic methods.
Let’s check some of the Google Ads benefits for dentists!
PPC Advertising Is Quicker Than SEO: With the routine Search Engine Optimization (SEO) methods, you will have to wait for a long time to get the results you want as SEO is basically a long-term plan. With Google Ads, however, you will get instant results.
Perfect Customization: With Google Ads, you have the option of crafting your promotions to meet the specific requirements of your dental practice.
Right Targeting: Google Ads engages with likely patients at the precise time and location they are planning to seek your professional dental services as a new patient.
Fool-proof Measurability: When you are using Google Ads tools, you also have the facility to analyze how well your advertising is doing. This gives you the option to make the right changes and address problems if any.
Put Your Competitors on Notice: You’re sure to encounter stiff competition in the dental industry, especially when you use paid strategies. But using Google Ads, you can stay ahead of the curve by bidding on the right targeted keywords.
Google Ads come in a huge variety of formats: Google AdWords launched in 2000 with text-based ads, and although many of the original elements have remained, Google offers tons of other features designed to help attract new customers.
Targeting local and niche markets: You can use Google Ads to add location extensions, display your address, and include a clickable phone number. You can even limit your advertising area to focus on the local market and avoid competing with national brands.
Easy to Control Spending: When you create a pay-per-click advertising campaign for your dental practice, you define your budget by setting key parameters—you decide how much you’re willing to spend per click, per day, and you’re only charged when someone clicks on your ad.
Hunt for the Right Keywords
Choosing the right keywords is vital with Google Ads if you wish to find your dental practice high in the Search Engine Results Pages (SERPs). Although selecting keywords, appropriate for your practice, could look to be a cakewalk, if you don’t do it properly, your practice may suffer in a big way.
To run a successful dental Google Ads campaign, do a solid research to come out with a marketing tactic that will keep your CPC (cost-per-click) charges within your budget while making certain that your dental practice finds draws more and more new patients.
With a methodically and well-crafted dental Google Ads marketing plan, you will have a fine balance between high-volume keywords and less expensive, low-volume keywords, to get the best possible Return on Investment (ROI).
Google Advertising Cost
The real cost-per-click you’ll pay differs on basis of your specific location, the keywords that are high on your radar, besides the degree of competition in the dental industry. Before you begin to use Google Ads, figure out the lifetime value of a new patient. And based on that, you can decide on how much you can spend on Google Ads.
After you have the data that you require, use Google Ads ROI Calculator that you will easily find online to know the actual amount that’s required to spend on ads to draw new patients.
Assess Your Success
When your Google Ads become more targeted, there would be a need for more recording and measuring with the final goal being boosting conversions, via your ads. These are basically the high-level targets that indicate new patients and improved proceeds.
Conversions for your practice may include improving the figure of trips to your dental website, appointments by phone calls to your dentistry, besides the appointments made online. At this high level, the simplest method to assess the cost and success of your ad is to take the total figure of conversions before you divide the same by the money you spend for ads.
Track the same on a three-month time frame. Employ specific call and link tracking to figure out which calls or site visits are produced through particular ads even while tracking specific ads metrics may be really exciting.
Within Google Ads, impressions, cost per click, click-through-rate (CTR), and cost per lead are the most vital metrics to track. You can calculate these on the basis of keywords, ad groups, besides marketing campaigns.
It pays rather handsomely to spend on Google ads if you have a dental practice and are serious about attracting new patients. Through this effective, inorganic method, you will be able to not only draw more new patients but also assess your success, and know what funds you require spending on such ads, to draw new patients to your practice. To run a highly successful and result-oriented Google ads plan, and get the best possible return on investment (ROI), ensure a fine balance between high-volume keywords and less expensive, low-volume keywords.