Our Results

Here are a few examples of clients we helped scale profitably with our paid search marketing.

444% Increase in Google Ads CTR

For Emerging American Crowdsourcing Platform

Our client is a fast-growing American nonprofit, crowdsourcing platform based out of Washington, USA. They offer to set up customized Care Calendar, Wishlist & Crowdfunding pages to help people in need.

Client was running a PPC campaign to reach more people and generate online leads to their business(setting up help pages). But, the account cost per Lead (CPA, CPL) was higher than the expectation, hence the client was burning all their marketing budget on running the ads without the expected outcome. Company’s main goal was to reduce the budget spend without compromising the number of leads. Also, the Click Through Rate of the account was low compared to market standards. They have contacted us to do the job and optimize their Google Ads Account. WHAT WE DID:

Comprehensive analysis of their business, and the competition
Analyzed and Restructured their Google Ads Account
Researched new, high intent keywords and themed them in the account
Looked into their current keywords, scrubbed and removed keywords for better relevancy
Restructured the account from the ground up, with new search & shopping campaigns
Analyzed ad copies, re-written ads, and created new converting ad creatives to use in the account
Optimized landing page and to make it more user friendly
Analyzed competitors, their creatives, market share and accordingly optimized our account to grab more impression share

RESULTS DELIVERED: We have achieved above the benchmark results for the client

Google Ads account CTR has Increased by 444%
Decreased Google Ads CPA up to 39%
Number of conversions per month has increased over 250%
Improved quality of leads

Google Ads CPA Decreased 70%

For Our Esteemed Client in Online Tailoring Industry

TailorJunction is a fast-growing company in the online tailoring service industry based out of. They have their presence in the top 5 metro cities in India and offer doorstep tailoring services to clients. Client was already running a PPC campaign to generate leads to their business. But, the account cost per lead was way high, hence the client was burning all their profits in running the ads. The quality of leads was also not up to the mark hence leads to client conversion ratio was low. Her main concern was to reduce the CPA, increasing the lead quality and Click Through Rate of the account. WHAT WE DID:

Analyzed and optimized their Google AdWords Account structure
Looked into their current keywords, scrubbed and removed keywords for better relevancy
Researched new keywords and themed them in the account
Analyzed ad copies, re-written Ads, and created new ads to use in the account
Optimized landing pages to make them more user friendly

We have analyzed all the bits and pieces, optimized, monitored, and managed the account for the next 3 months. RESULTS DELIVERED: We have achieved above the benchmark results for the client

CTR has Increased By ~105%
Decreased CPA up to 70%
Quality of leads has improved

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