Google has recently made changes to the text ads in Google Ads so that you have more room to convey your message to customers. Now, you can:

  • Add a third headline to your ETA
  • Add a second description to explain more about your product or service
  • Use up to 30 characters for each headline
  • Use up to 90 characters for each description

Expanded text ads overview

Expanded text ads are similar to the text ads that you used to write to promote your product or services, but with a few key differences. 

Google Ads Expanded Text Ads Update

Below is the preview of updated ETA format.

Google Ads ETA Update
  1. ETA ads have three headlines. The first two headline fields are required, while the third is optional. The extra third headline field allows you to include additional information in your ads. You can use up to 30 characters per headline. The headlines will appear next to each other, separated by a vertical pipe (“|”). Depending on the size of your potential customer’s screen, they may wrap to a second line. The third headline can appear more often on wide mobile devices.
  2. Updated Expanded text ads (ETA) also have two 90-character description fields, giving you more control over your ad’s messaging.
  3. The display URL domain is based on your final URL domain. Google Ads will use the domain from your final URL and show it as your ad’s display URL. For example, if your final URL is www.example.com/hiking/shoes, your ad’s display URL will show as www.example.com.
  4. The display URL can include two optional “Path” fields. These fields get added to the display URL after your website’s domain, so you can add text that will help people who see your ad get a better sense of where they’ll be taken when they click it. The text you put in the path fields doesn’t necessarily have to be part of your website’s URL, but it should be related to the content on your landing page. For example, if your final URL is www.example.com/hiking/shoes, you might want your path text to be “Hiking” and “Shoes” so your ad’s display URL is www.example.com/Hiking/Shoes.
  5. Updated Expanded text ads are already mobile-optimized. A preview of your ad in both desktop and mobile format is generated for you while you’re creating your expanded text ad.

Expanded text ads are available on both the Google Search Network and the Google Display Network. Ad extensions (both automatic and manual) are fully compatible with expanded text ads, too.

This Post Has One Comment

  1. Orvilleshaps

    Le bon vieux temps des jeux vidéo est de retour, ça se passe sur Bi7g, ce site web est réputé être professionnelle dans le domaine des jeux vidéo rétrogaming.
    Retrouvez vos jeux vidéo favoris, tel que : Street fighter, metal slug, Cadillac dinosaure, the punisher, Space Harrier, Bubble Bobble, R-Type, Daytona USA, Toki, Fatal Fury Spécial, Samurai Shodown, Marvel vs. Capcom, puzzle Bobble, Mortal combat, Fifa et bien plus encore.

    Acheter des consoles de jeux et vendez vos consoles que vous n’utilisez plus.
    Bi7g vous permet de passer de bon moment en famille, amies en utilisant une machine à voyager dans le temps, l’avantage des console de jeux rétrogaming, c’est que vous pouvez ajouter vos jeux gratuitement., utiliser vos jeux sur des consoles portables, jouer à plusieurs, jusqu’a 4 joueurs sur certains jeux, des graphismes authentiques et bien plus encore.

    En résumé, Bi7g est la première plateforme rétrogaming de mise en relation qui permet au acheteur et vendeur de partager une passion commune des jeux vidéo rétrogaming (Hyperspin, retropie, recalbox, arcade).
    Venez-vous inscrire, c’est gratuit et partager notre article sur les médias et les réseaux sociaux, merci.

Leave a Reply